Unica Acquires Pivotal Veracity For Approx. $17.8 Million In Cash

Nasdaq-listed Unica has acquired privately-held Pivotal Veracity for approximately $17.8 million in cash, the company announced this morning prior to the opening of the market.

The marketing software company picked up Pivotal Veracity, which was founded in August 2003, to ramp up its e-mail marketing software solutions in what it regards as a 'logical extension' of their offerings.

Pivotal Veracity markets a suite of tools designed to optimize the deliverability, reputation and effectiveness of digital communication.

Nasdaq-listed Unica has acquired privately-held Pivotal Veracity for approximately $17.8 million in cash, the company announced this morning prior to the opening of the market.

The marketing software company picked up Pivotal Veracity, which was founded in August 2003, to ramp up its e-mail marketing software solutions in what it regards as a ‘logical extension’ of their offerings.

Pivotal Veracity markets a suite of tools designed to optimize the deliverability, reputation and effectiveness of digital communication. Its software suite enables its customers, which include companies like Cisco, Classmates.com, Digitas, Nestle and Sears, to maximize e-mail content rendering and delivery effectiveness and reduce the cost of sending emails that never reach intended recipients, including those that are filtered by ISP and third party spam filter services, or end up in personal spam folders.

Pivotal Veracity also helps customers protect their brands by minimizing the risk of being blacklisted, as well as ensuring that customers are actively protected by ISP and third party whitelists.

Unica had already integrated Pivotal Veracity’s solutions into its enterprise and on-demand offerings and says it expects to deepen that integration across both companies’ product lines and continue to sell Pivotal Veracity’s solutions on a stand-alone basis as well.

Pivotal Veracity’s co-founders, Deirdre Baird and Michelle Eichner, will join Unica and guide the company’s efforts in e-mail marketing and deliverability.

Unica says the acquisition is not expected to have a material impact to its revenue in fiscal year 2010 and should be neutral to slightly accretive to FY10 Non-GAAP EPS. The company’s stock is slightly down in after-hours trading.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Published by

Original source : http://feedproxy.google.com/~r/Techcrunch/~3/7xtDB...

Comments

How to find ideas to post new article in your blog

How to find ideas to post new article in your blog 阅读原文» It is true that sometimes being a blogger may face situations where I would personally like to call it your brain juices got dried up as you have pretty much ran out of topic to blog and you are in crisis as your readers are anxiously waiting for your new posts but you are unable to give in. That’s when you will probably come with excuses like I just posted last week although that post was more directly towards the newbies who stop themselves from making money but it’s still pretty much the same even though you consider yourself not a newbie. The fact is that ideas are everywhere and I mean everywhere if you know where to find it and know how to leverage it. You may be surprised that sometimes these ideas are just right in front of you but you are not observant enough to convert these ideas and turn it into your blog post. Today I will share some tips on where to get these ideas and most of it is part of your dai

Over A Year After Android Launch, ShopSavvy Finally Comes To The iPhone

ShopSavvy was one of the best early Android applications. It launched in October of last year after winning one of the initial Android Developer Challenge top prizes (when it was still known as GoCart). But despite the success it has seen on Android, one question remained: When would it be available for the iPhone. Today, it finally is. Developed by the guys at Big In Japan , ShopSavvy is an app that allows you to use your device as a portable barcode scanner. You point your phone's camera at any barcode and it will read it, do a product look up, and give you information about the product, as well as where you can find it online or at nearby stores and for how much. Obviously, something like this is a window shopper's dream. ShopSavvy was one of the best early Android applications. It launched in October of last year after winning one of the initial Android Developer Challenge top prizes (when it was still known as GoCart). But despite the success it has seen on Android, o

Lindsay Lohan Breakup Confirmed by Lohan, Locksmith, Police [Gossip Roundup]

Farewell, last season's Suri Cruise fashions. Goodbye, Amy Winehouse's bathing suit. Adieu, humanoid version of Lauren Conrad. And so long, LiLo and SamRon's fairytale romance. Lindsay Lohan confirmed her split with Samantha Ronson and insisted the decision was part of a very healthy and mature effort to " focus on myself ." Upon hearing this, Ronson changed her locks and discussed a restraining order with police, so confident was she in Lohan's ability to turn productively inward. Lohan promptly had a run-in with the police . Who would have imagined such a messy breakup for this model relationship? Courtney Love's lawyer, on her client's drug-fueled plunge into broke-ness: ""Courtney noticed the money was gone when there wasn't any left." Deadpan gallows humor: the only possible response to having Courtney Love as a client. (Besides asking for a hefty retainer.) [ P6 ] Before Lauren Conrad's contract expired in March, MTV

Know You,Know Me!

Search This Blog