You'd think Steve Forbes would be content having his name slathered all over his various properties. You'd be wrong, because Forbes wants to be the author of a bestseller, too. Badly. Badly enough to spend company money buying his book. Forbes recently authored a book on the megalomaniacs who proceeded him historically, called Power, Ambition, Glory . The book aims to teach CEOs (or CEOs-in-training) lessons drawn from history: basically, it aspires to be The Art of War For Dummies . From the tipline, Forbes is so desperate to win wars on behalf of his own ego, he had employees buy his new book en masse in order to get it on the Amazon.com bestseller list: It's very important to Steve that he be considered a successful author and a serious scholar. So he (or someone that works for him) instructed the Forbes sales staff to buy the book - every day, several times a day, in different stores, especially when they travel, so that it will help inflate the book's sal...
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