Mar 14, 2009

The Psychology Behind Corporate Blogging


Something I’ve noticed changing over the last two years is how companies perceive blogs. Early on in blogging, despite the success of many great blog networks at the time, companies seemed to think that blogs were really only a tool for average people to write about their lives, and the various minutia that occurred in [...]

Something I’ve noticed changing over the last two years is how companies perceive blogs. Early on in blogging, despite the success of many great blog networks at the time, companies seemed to think that blogs were really only a tool for average people to write about their lives, and the various minutia that occurred in them.


Blogs at this time were creating a whole community of both Internet celebrities and Internet brands that were parlayed into huge amounts of cash through advertising systems, and sales. Corporations started, very slowly realizing how important blogs could be to their businesses, but we are still on the cusp of this realization going global.


The reason corporations look down on blogs is for a variety of reasons stemming from the massive numbers of personal blogs, to the low barrier of entry.


Personal Blogs


For every successful blog making money, or helping get out a strong branding message, there are probably one thousand blogs dedicated to people around the world talking about their lives. From the perspective of the average company doing research on blogs, they’ll likely come across many blogs talking about their pets, family, friends, and children. This doesn’t convey to them the level of professionalism available in blogging, and thus gives them a reason to think of blogs with a negative connotation.


Spam


We have all seen them, spam blogs are the bane of my existence. They steal content, and they push out crud through the Internet. Companies doing research on any topic will come across at least one spam blog in their searches, and this type of republishing outside of the normal control of the original publisher might scare companies who want to remain in control of their message. Imagine posting an article on your blog and a spam blog picks it up before you realize you’ve made a mistake. You correct your mistake, but the spam blog continues to have the “old” article which makes your company look bad. Small, and simple for sure, but this has to be a concern for businesses going forward.


Power of the Message Versus Money Invested


How powerful is the message going to be compared to the time and effort put into the blog? Companies are used to press releases and the results that can be achieved from them, but what can they expect from their blog? How will it grow, change and evolve over time? Will anyone even care? Companies are always looking at return on investment, and there hasn’t been many case studies released to companies regarding the return on investment of a good corporate blog.


Low Barrier to Entry


If it is too easy, it probably doesn’t have value. I have heard both people and companies claiming that due to the low barrier of entry in blogging, there is little to no value in blogging. It takes almost no time to set up a blog, make it look nice, and start feeding it content. But what companies aren’t seeing is how long it took to get to this point with regard to the barrier for entry. There were companies creating blog software in hopes of lowering the barrier for entry for over a decade. The barrier started high, but these companies weren’t interested in the idea behind it back in those days.


Knowledge and Fear


Most companies just don’t understand enough about the blogosphere, and what it means to be a company participating in it. Because of their lack of knowledge, they are afraid of jumping in and making mistakes, not completely understanding that transparency is one of the key benefits of blogging that will help companies connect to potential customers on a new level of relationship.


Conclusion


Companies can get into blogging, and do amazing things with their blog, but they have to be brave enough to take the first steps, find people that can help them reach their goals in an efficient and inexpensive manner, and be ready to be transparent. Blogging can be an amazing line of communication and community building for any company.


This is one topic where I wish I had taken a psychology degree so that I could articulate better the factors that really go into each point, as I believe someone could make a whole career around the psychology of companies involvement or lack of involvement in the blogosphere.







Saleen S7 $395,000



Exotic supercars are extreme in every sense. But what to make of this claim: According to the Saleen S7 press release, its aerodynamic ground effects are so effective, and create so much down force (what holds a car to the road at high speeds), that even if you drove the S7 upside down at 160 mph on some sort of Hot Wheels roller-coaster track that exploded into real-life scale, the car wouldn't lose its contact with the road. Of course they didn't explain how they know this, and, sorry, we're not volunteering to test out the theory.

Meanwhile, the S7 power plant is decidedly less outlandish than its ground effects. The motor is derived from a Ford Mustang, then deeply modified. It's made entirely of aluminum, has stainless-steel valves with titanium retainers, and a high vacuum dry sump and stainless-steel exhaust. It breathes through roof-mounted intakes and is mated to a six-speed manual transmission. Power output is a claimed 550 horsepower, with performance of less than four seconds to 60 mph and a top speed in excess of 200 mph.


Mosler MT900 GTR XX



We know Mosler as a very high-performance and exotic car manufacturer. Once you belong in that group you don’t need to come up with a new model every single year. What you do is creating a facelift, new model or just some extra’s on a existing car when you are celebrating a birthday. This year is Mosler’s 20th anniversary and they present a European model listening to the name MT900 GTR XX. Only that name gives most of us a good feeling!

Back in 2006 in support of the their Le Mans entry, Mosler’s German importer, Mosler Deustchland, developed a European road car based on the English built MT900 R, called the MT900 GTR.




New Lotus Evora



UK luxury car company Lotus unveils its first all-new model since the mid-1990s. The 150mph car had just been called by its project name Eagle before announcing the name at the show in London Docklands.


Lotus Evora



The Eco Elise attempts to prove a sports car can be 'green'. It will go on sale in America around nine months after European distribution begins and it has been designed with some of the larger-sized US customers in mind.


Vauxhall Insignia



This new offering from Vauxhall will replace the Vectra. It is thought it will be popular with reps and this will probably become their new company car. This will definitely face stiff competition from Mondeo, the C5 and Laguna.


Ford Focus RS


Ford unveils their new hot hatch, the Focus RS. It offers the comfort of a family car with the handling and performance of a sportscar and 150mph from a 2.5litre turbo engine


Nissan Versa


The Nissan Versa has made it onto more of our Top Picks lists than I can count. What can I say? The Versa is one of the best sub-compacts on the market, with more interior space than many compacts (and even a few mid-sizers) and amenities that belie its super-cheap price. As long as Nissan keeps making the Versa, I will continue to sing its praises.

Read more: Nissan Versa test drive




Volkswagen Rabbit


Though its not as popular in America as its betrunked sibling, the Jetta, the Rabbit (known elsewhere as the Golf) is Volkswagen's best-selling model world-wide, and it's also one of my favorite small cars. The Rabbit's hatchback body style has lots of room for passengers and their belongings; in fact, the Rabbit actually has slightly more interior volume than the Jetta. Yet it's 13.5 inches shorter -- and that lack of extra length can make all the difference in places where street parking is tight. I'm not a big fan of the Rabbit's rather austere interior, but I love its road manners -- the Rabbit is an absolute delight to drive


HONDA CIVIC



If you're shopping for a mid-size family sedan, I strongly urge you to bring your spouse and kids down to your Honda dealership and try a Civic on for size. Thanks to an innovative flat floor, the Civic offers more rear seat space than most compacts, and in terms of fuel economy it's one of the best. I've always preferred mid-size sedans for family duty, but a week of living with the Civic changed my mind. Options such as a navigation system and a new-for-2008 leather interior make the Civic easier to live with than ever. And if you have a penchant for speed, the Civic Si sedan is one of my favorite small sports cars


BMW SERIES



Small luxury cars are a rare thing in America, but they are common in the Europe, homeland of the BMW 128i and 135i. The 1-series feels pretty much like a shrunken 3-series, with similar ameneties and trim in a smaller package that's easy to maneuver and fun to drive. The 1 is not particularly cheap, and since it's only available as a two-door (coupe or convertible) it's not the best choice for people with kids -- but it's a great option for singles and couples who want BMW cachet with a smaller footprin


Sports And Luxury Cars


Maserati Quattroporte Sport GT S



It’s a sporty upgrade to the existing Quattroporte. The new Quattroporte Sport GT S is 10mm lower at the front, 25 mm lower at the rear, and comes equipped with stiffer springs and dampers than the standard car. There are a few upgrades, including the black-chrome mesh front grille, black side window trim and exhausts, and body colored door handles.


Lexus LS 600h



It has been already considered as the most expensive production hybrid vehicles ever with the lately announced US price of $104,000. Considering the exchange rates, the Lexus LS 600h is going to hit the UK showrooms this fall for $164,000. The flagship model mates a 5.0L full hybrid V-8 powertrain with the latest version of Toyota’s hybrid system and all-wheel drive.



Does your baby have colic? Is your baby extra fussy and has a hard time falling asleep?
Let one mother's miracle product help you as much as it helps her!

If someone told me that hopping on one foot in the laundry room while wearing a tutu would have made my first baby stop crying, I would have done it! It seemed like the only time he would calm down quickly or fall asleep was when I was bouncing him.

Up and down the hall... sitting on the edge of the bed and bouncing... getting a sore back from sittin on an exercise ball. Desperately I tried everything to calm his colic symptoms. The bouncing worked but I was exhausted!

I knew there had to be an easier, more comfortable way to provide the bouncing motion he needed.

And now, after extensive research and design - the SoodleSeat is here!

In 3 EASY STEPS YOU WILL HAVE A CALMER BABY!
1. Snuggle your baby in your arms
2. Sit in the center of the SoodleSeat
3. Gently bounce up and down

You will be amazed at how well your baby responds to the soothing motion.
You'll love how comfortable it is to use and with a convenient handle, it's easy to transport to another room or store in a closet.

During my second pregnancy I discovered that, when laid on its side, the SoodleSeat makes an amazingly comfortable cushion that absorbs leg, pelvic and abdominal pressure.
BLISS for the pregnant body!




Does your baby have colic? Is your baby extra fussy or has a hard time falling asleep?
Let one mother's miracle product help you as much as it helped her!

If someone told me that hopping on one foot in the laundry room while wearing a tutu would have made my first baby stop crying, I would have done it! It seemed like the only time he would calm down quickly or fall asleep was when I was bouncing him.

Up and down the hall... sitting on the edge of the bed and bouncing... getting a sore back from bouncing on an exercise ball. Desperately I tried everything to calm his colic symptoms. The bouncing worked but I was exhausted!

I knew there had to be an easier, more comfortable way to provide the bouncing motion he needed.

And now, after extensive research and design - the SoodleSeat is here!

In 3 EASY STEPS YOU WILL HAVE A CALMER BABY!
1. Snuggle your baby in your arms
2. Sit in the center of the SoodleSeat
3. Gently bounce up and down

You will be amazed at how well your baby responds to the soothing motion.
You'll love how comfortable it is to use and with a convenient handle, it's easy to transport to another room or store in a closet.

During my second pregnancy I discovered that, when laid on its side, the SoodleSeat makes an amazingly comfortable cushion that absorbs leg, pelvic and abdominal pressure.
BLISS for the pregnant body!