Something I’ve noticed changing over the last two years is how companies perceive blogs. Early on in blogging, despite the success of many great blog networks at the time, companies seemed to think that blogs were really only a tool for average people to write about their lives, and the various minutia that occurred in [...] Something I’ve noticed changing over the last two years is how companies perceive blogs. Early on in blogging, despite the success of many great blog networks at the time, companies seemed to think that blogs were really only a tool for average people to write about their lives, and the various minutia that occurred in them. Blogs at this time were creating a whole community of both Internet celebrities and Internet brands that were parlayed into huge amounts of cash through advertising systems, and sales. Corporations started, very slowly realizing how important blogs could be to their businesses, but we are still on the cusp of this realization going global. ...
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