An iPhone Ad Disguised As A User-Editable Vampire Weekend Music Video

Ads on the iPhone, just as ads on the web, are something most users want to avoid. But some of the ad companies that are specifically targeting newer smartphone devices such as the iPhone are becoming increasingly inventive with their approach to advertising. A good example of this just launched today in the NPR app for the iPhone.

In this app, the mobile analytics and advertising company Medialets is serving up an ad for the new album, Contra, by the band Vampire Weekend. At first, the ad just peeks out at the bottom of the NPR app, but if you click to expand it, it quickly takes up the entire device. So why would you want to do this? Because it's a video for Vampire Weekend's new song "Cousins" — and thanks to some of the iPhone's unique features, you can actually interact with the ad, shaking your iPhone to change how the video looks.

In this app, the mobile analytics and advertising company Medialets is serving up an ad for the new album, Contra, by the band Vampire Weekend. At first, the ad just peeks out at the bottom of the NPR app, but if you click to expand it, it quickly takes up the entire device. So why would you want to do this? Because it’s a video for Vampire Weekend’s new song “Cousins” — and thanks to some of the iPhone’s unique features, you can actually interact with the ad, shaking your iPhone to change how the video looks.

Sure, it’s not a huge amount of customization, but it’s much better than normal methods of advertising and it creates a sense of interaction with the ad. Naturally, you can also click the screen to show an option that will allow you to buy the album on the device.

Companies like Google and Apple, two of the most important players in mobile right now, are scooping up some of these mobile ad companies left and right these days. Clearly, they think there’s a bright future for the medium as well.

Watch the ad in action below.

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