Sep 23, 2011 and launch on WordPress and launch on WordPress  阅读原文»

Sun Life Financial just launched two sites, in English and in French, for Canadian families to learn and exchange ideas on money, health, and family on VIP.

In English,


And in French:

Ready to become aVIP Services Client? Some of theworld's biggest brands rely on VIP Services.


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New Domains for You and .me

New Domains for You and .me  阅读原文»

Today we are adding .me (to .com, .org and .net) as a new option for upgrading to your own, custom domain name on All of our domain mapping options cost just a couple dollars per month for your domain name and hosting. You don’t have to deal with web servers or configuration, we take care of everything for you.

Get your own .me domain on

As Sara mentioned a couple months ago, one of the most common questions we get is whether you can use your own domain for blogs. Incidentally, Add a Domain is our most popular upgrade, so we know you love customizing your digital address and we are always looking for ways to make it better and easier.

Rather than adding numbers or dropping vowels for a .com you don’t really want, check out .me and find the perfect fit for your business, your name, or just a pun you can’t stop laughing at. We’ve seen lots of creative domain-names-as-sentences using .me, like and And we love our URL shortener, available to all users.

How to get a .me domain
If you want to upgrade to a .me domain for a new site, head over to If you want to add a .me domain to an existing site, you can follow our step-by-step instructions. It’s only $2/month, so what are you waiting for?!

Leave a comment and let us know what other domain mapping features you want us to add.


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Sep 22, 2011

New Themes: Magazine and Parament

New Themes: Magazine and Parament  阅读原文»

Isn’t it nice to have a brand new theme, or two, on a Thursday? Maybe you’ll remember, this day in September―because today it’s double the fun with Magazine and Parament now available in your dashboard.

Magazine is a sleek and stylish theme from StudioPress that’s perfect for showcasing your carefully crafted content. Choose from ten color schemes and six layout options and customize it to your taste. Make it yours for a lifetime subscription of $75, and discover all its features on the Theme Showcase.

Parament is a beautiful, all-purpose theme featuring a dark color scheme with bright orange highlights and a textured background. Its clean, colorful, and curved lines will help your content stand out from the crowd. Learn all about it on the Theme Showcase.



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Sep 21, 2011

More traffic for your blog with the follow button

More traffic for your blog with the follow button  阅读原文»

We’ve written before about our efforts at to help you get more attention for your work. And we’re here again with a new feature: follow.

After weeks of experimentation with different designs, locations and names, we’ve determined the addition of a small, cute, little button at the bottom of your blog will dramatically help pageviews and retention.

Starting today, on all blogs, whenever someone who is not logged into visits, they’ll see this small little button in the bottom right corner. The button is mostly out of the way, but just noticeable enough before people leave.

And when a visitor clicks on the button, it smoothly slides open, revealing a simple way to follow the blog without having the burden of checking back on their own to see if there’s anything new. They can put their email address in, and will be notified whenever your blog has a new post.

Questions we expect to be frequently asked:

1. Why is it called Follow and not Subscribe? Good question, as many designers here at debated this, including me. Although the functionality is similiar to the Email subscription widget, after testing various prototypes, we learned more people clicked on the button and signed up if it were called Follow rather than Subscribe. We also know subscribe suggests to some its something you pay for, whereas follow has no such connotation.

2. I don’t like it. How can I turn it off on my blog? Easy. Go to your Dashboard. Click on Settings, then Reading, then Email. Sorry you don’t like it – but we understand. If you change your mind, this is also the place to go to customize the message new followers (subscribers) will see.

3. Will other subscription features also have their name changed? We are carefully studying the impact of different names on existing features. We only change names when we have evidence it helps our bloggers and the benefits outweigh the annoyance of the change. We don’t change feature names to be fashionable or to emulate other services that might rhyme with “critter” or “shmacebook”.

4. Why don’t I see the button? The follow button only appears for users not logged in to If you want to follow a blog, and are already logged in, simply use the follow button that already appears in your admin bar at the top of the screen. If you want to see the new hotness, log out of and go to any blog, including your own, to see it. To log out, go to your admin bar at top of the screen. Click on “Me”, then click on “Log Out”.

5. Why did you put something on my blog that changes how it looks? We know you want complete control over your blog’s appearance, and that’s why we’ve built so many themes, widgets and customizations for you to use. But here the data was strong enough for the positive effect of this small little button to turn it on. We’re making sure you know about it and know how to turn it off if you don’t want to use it. In the future we expect to add more ways for visitors to follow your blog, which will give visitors and bloggers more of what they want.


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如果您不想继续收到该邮件,可点此 退订 Running Verticals on VIP Running Verticals on VIP  阅读原文»

Great piece yesterday in about how is leveraging the VIP SaaS platform to run all their vertical sites. In the post cites their internal Omniture numbers, stating that ” ..verticals drove 40 percent of total site visits in 2011.

It’s great to see Techland, Swampland,Battleland, and other verticals that run on VIP highlighted in this article:

"In developing the vertical strategy, we decided to pinpoint areas of reader and advertiser interest, blow them out as mini-publications in their own right," (Jim) Frederick (the site's managing editor) said. "The idea was to get writers who can speak to Tech enthusiasts for Techland or personal finance fans at Moneyland, and forge new readerships, while still embracing our core audience and feeling familiar to our Time loyalists, too.""

LightBox,an amazing photography blog that lives on VIP and then connects effortlessly to Twitter, Facebook, and Tumblr, is a great example of WordPress as a digital hub. uses the WordPress site to draw in audiences from various services back to the core content.

Nice work team !

Ready to become aVIP Services Client? Some of theworld's biggest brands rely on VIP Services.


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