Late-Night Ratings Love Finally Coming to David Letterman [Late Shift]

Last week David Letterman posted his largest weekly victory over The Tonight Show since 2000. Last week's Tonight Show posted its smallest audience since Letterman premiered in August 1993. Is Conan turning out to be a disappointment for NBC?

Not according to NBC! The network tilts at the numbers because Conan claims higher numbers in the coveted demographic of 18-34 year olds. It's true. But how long can they hold on two those Red Bull swilling Youngs? This isn't some single-time spurt. Letterman's numbers have been surging ever since Conan took over Jay Leno's old gig at the Tonight Show. And Letterman has been steadily narrowing the demographic gap. With the announcement of their Emmy nominations, CBS took the opportunity to gloat. From their "In your face, Conan! In. Your. Face." memo

CBS's LATE SHOW beat "The Tonight Show" by its largest margin in viewers since 2000, placed first in adults 25-54 (tie) and narrowed the margin in adults 18-49 opposite Conan O'Brien to just -0.3 of a rating point, according to Nielsen live plus same day ratings for the week ending July 10.

LATE SHOW beat "The Tonight Show" in households (2.6/07 vs. 2.0/05, +30%) and viewers (3.68m vs. 2.82m, +30%). It was LATE SHOW's largest margin of victory against an all first-run week of "Tonight Show" broadcasts in both households and viewers since the week ending Feb. 25, 2000 (the week David Letterman returned from heart surgery). LATE SHOW has also closed the gap with "The Tonight Show" in adults 25-54 (1.2/05) to a tie, CBS's closest competitive position since the week ending Dec. 2, 2005 (the week Oprah Winfrey appeared).

In adults 18-49 (0.8/04 vs. 1.1/05) , LATE SHOW continued to cut "The Tonight Show's"' lead: -1.4 in Conan O'Brien's premiere week, -0.6 in the week ending June 12, -0.5 in the week ending June 19 and -0.3 in the week ending July 10. Among adults 18-34 (0.5/02 vs. 1.1/05), LATE SHOW has cut "The Tonight Show's" lead from -1.6 in Conan O'Brien's premiere week to -0.6 in the week ending July 10.

Last night's broadcast, featuring Sir Paul McCartney, topped "The Tonight Show" by its largest margin since Oct. 16, 2008 (Sen. John McCain's appearance).

John McCain and Paul McCartney! Ah, the sweet smell of senility! It's a shame because we prefer the aromas of Conan's locker room late show.

[ Deadline Hollywood Daily ]

Published by

Original source : http://feeds.gawker.com/~r/gawker/full/~3/qSOv42AD...

Comments

How to find ideas to post new article in your blog

How to find ideas to post new article in your blog 阅读原文» It is true that sometimes being a blogger may face situations where I would personally like to call it your brain juices got dried up as you have pretty much ran out of topic to blog and you are in crisis as your readers are anxiously waiting for your new posts but you are unable to give in. That’s when you will probably come with excuses like I just posted last week although that post was more directly towards the newbies who stop themselves from making money but it’s still pretty much the same even though you consider yourself not a newbie. The fact is that ideas are everywhere and I mean everywhere if you know where to find it and know how to leverage it. You may be surprised that sometimes these ideas are just right in front of you but you are not observant enough to convert these ideas and turn it into your blog post. Today I will share some tips on where to get these ideas and most of it is part of your dai

Over A Year After Android Launch, ShopSavvy Finally Comes To The iPhone

ShopSavvy was one of the best early Android applications. It launched in October of last year after winning one of the initial Android Developer Challenge top prizes (when it was still known as GoCart). But despite the success it has seen on Android, one question remained: When would it be available for the iPhone. Today, it finally is. Developed by the guys at Big In Japan , ShopSavvy is an app that allows you to use your device as a portable barcode scanner. You point your phone's camera at any barcode and it will read it, do a product look up, and give you information about the product, as well as where you can find it online or at nearby stores and for how much. Obviously, something like this is a window shopper's dream. ShopSavvy was one of the best early Android applications. It launched in October of last year after winning one of the initial Android Developer Challenge top prizes (when it was still known as GoCart). But despite the success it has seen on Android, o

Lindsay Lohan Breakup Confirmed by Lohan, Locksmith, Police [Gossip Roundup]

Farewell, last season's Suri Cruise fashions. Goodbye, Amy Winehouse's bathing suit. Adieu, humanoid version of Lauren Conrad. And so long, LiLo and SamRon's fairytale romance. Lindsay Lohan confirmed her split with Samantha Ronson and insisted the decision was part of a very healthy and mature effort to " focus on myself ." Upon hearing this, Ronson changed her locks and discussed a restraining order with police, so confident was she in Lohan's ability to turn productively inward. Lohan promptly had a run-in with the police . Who would have imagined such a messy breakup for this model relationship? Courtney Love's lawyer, on her client's drug-fueled plunge into broke-ness: ""Courtney noticed the money was gone when there wasn't any left." Deadpan gallows humor: the only possible response to having Courtney Love as a client. (Besides asking for a hefty retainer.) [ P6 ] Before Lauren Conrad's contract expired in March, MTV

Know You,Know Me!

Search This Blog