Microsoft’s Dance With Newspapers Continues

We've been doing some more digging on the definitive moves by Microsoft to woo newspapers over to Bing and away from Google, a story we broke two weeks ago.

Since then there have been some follow-up by various media outlets, notably the Financial Times this week which confirmed that Microsoft had had discussions with News Corp to “de-index” its news websites from Google.

Who approached who first? The FT said the impetus came from News Corp, although our information is that Microsoft is also talking to a range of newspaper publishers in Europe as well, such as German publishers like Axel Springer.

So here is what our sources are coming up with.

We’ve been doing some more digging on the definitive moves by Microsoft to woo newspapers over to Bing and away from Google, a story we broke two weeks ago.

Since then there have been some follow-up by various media outlets, notably the Financial Times this week which confirmed that Microsoft had had discussions with News Corp to “de-index” its news websites from Google.

Who approached who first? The FT said the impetus came from News Corp, although our information is that Microsoft is also talking to a range of newspaper publishers in Europe as well, such as German publishers like Axel Springer.

So here is what our sources are coming up with.

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