Skip to main content

Google Acquires Teracent To Apply Machine Smarts To Display Ads




Google's on a bit of a shopping spree this holiday season. The search giant just acquired AdMob for $750 million a few weeks ago. Today, Google has acquired display advertising company Teracent for an undisclosed amount of money. The deal is expected to close this quarter.

Teracent’s Intelligent Display Advertising technology creates display ads entirely customized to the specific consumer and site. The startup's proprietary alogirthims automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of different ads.



Google’s on a bit of a shopping spree this holiday season. The search giant just acquired AdMob for $750 million a few weeks ago. Today, Google has acquired display advertising company Teracent for an undisclosed amount of money. The deal is expected to close this quarter.


Teracent’s Intelligent Display Advertising technology creates display ads entirely customized to the specific consumer and site. The startup’s proprietary alogirthims automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of different ads.


To date, Teracent has only raised $5.8 million in funding. Google says that Teracent’s technology will now be offered to its display advertising clients who run campaigns in Google’s Content Network and to DoubleClick clients. Google had been rumored to be in talks with Teracent about a possible acquisition a few weeks ago. Earlier this year, Yahoo announced a partnership with Teracent as part of its “Smart Ads” program for PC and mobile advertisers. With Teracent’s acquisition by Google, I’m assuming this partnership is nullified.


Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.












Comments

Popular posts from this blog

Over A Year After Android Launch, ShopSavvy Finally Comes To The iPhone

ShopSavvy was one of the best early Android applications. It launched in October of last year after winning one of the initial Android Developer Challenge top prizes (when it was still known as GoCart). But despite the success it has seen on Android, one question remained: When would it be available for the iPhone. Today, it finally is. Developed by the guys at Big In Japan , ShopSavvy is an app that allows you to use your device as a portable barcode scanner. You point your phone's camera at any barcode and it will read it, do a product look up, and give you information about the product, as well as where you can find it online or at nearby stores and for how much. Obviously, something like this is a window shopper's dream. ShopSavvy was one of the best early Android applications. It launched in October of last year after winning one of the initial Android Developer Challenge top prizes (when it was still known as GoCart). But despite the success it has seen on Android, o

How to find ideas to post new article in your blog

How to find ideas to post new article in your blog    阅读原文»   It is true that sometimes being a blogger may face situations where I would personally like to call it your brain juices got dried up as you have pretty much ran out of topic to blog and you are in crisis as your readers are anxiously waiting for your new posts but you are unable to give in. That’s when you will probably come with excuses like I just posted last week although that post was more directly towards the newbies who stop themselves from making money but it’s still pretty much the same even though you consider yourself not a newbie. The fact is that ideas are everywhere and I mean everywhere if you know where to find it and know how to leverage it. You may be surprised that sometimes these ideas are just right in front of you but you are not observant enough to convert these ideas and turn it into your blog post. Today I will share some tips on where to get these ideas and most of it is part of your dai

Lindsay Lohan Breakup Confirmed by Lohan, Locksmith, Police [Gossip Roundup]

Farewell, last season's Suri Cruise fashions. Goodbye, Amy Winehouse's bathing suit. Adieu, humanoid version of Lauren Conrad. And so long, LiLo and SamRon's fairytale romance. Lindsay Lohan confirmed her split with Samantha Ronson and insisted the decision was part of a very healthy and mature effort to " focus on myself ." Upon hearing this, Ronson changed her locks and discussed a restraining order with police, so confident was she in Lohan's ability to turn productively inward. Lohan promptly had a run-in with the police . Who would have imagined such a messy breakup for this model relationship? Courtney Love's lawyer, on her client's drug-fueled plunge into broke-ness: ""Courtney noticed the money was gone when there wasn't any left." Deadpan gallows humor: the only possible response to having Courtney Love as a client. (Besides asking for a hefty retainer.) [ P6 ] Before Lauren Conrad's contract expired in March, MTV