Skip to main content

OneRiot Monetizes What’s Hot On The Web With Realtime Trending Ads




We recently wrote about OneRiot's foray into the advertising world, RiotWise, which places content in an emphasized position in their realtime feed. Because people are becoming more and more interested in realtime search and getting access to information that is going on right now, OneRiot believes in the strong potential of serving relevant ads beside results. Today, the realtime search engine is launching RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web.

RiotWise will match trending topics with display ads that are highly relevant to the same topics within an application such as a Twitter client or iPhone app. OneRiot says the “realtime relevance” results in a higher click through rate on the ads. The system is enabled by OneRiot’s realtime search technology and PulseRank relevancy algorithm.


We recently wrote about OneRiot’s foray into the advertising world, RiotWise, which places content in an emphasized position in their realtime feed. Because people are becoming more and more interested in realtime search and getting access to information that is going on right now, OneRiot believes in the strong potential of serving relevant ads beside results. Today, the realtime search engine is launching RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web.


RiotWise will match trending topics with display ads that are highly relevant to the same topics within an application such as a Twitter client or iPhone app. OneRiot says the “realtime relevance” results in a higher click through rate on the ads. The system is enabled by OneRiot’s realtime search technology and PulseRank relevancy algorithm.


OneRiot says the Trending Ads offering is a perfect fit for monetizing social web applications such as Twitter apps, IM clients and iPhone apps. The third-party Twitter client option makes particular sense considering how many of these clients incorporate trending topics as a feature within their apps. OneRiot will share advertiser revenue with the application developer. OneRiot has already signed up an IM application developer, Digsby, to feature Trending ads on its application.


RiotWise Trending Ads are available via OneRiot’s API, as well as a new Mobile Ad Unit. OneRiot syndicates its search results and realtime advertising across a partner network of over 90 applications, websites and search engines that are utilizing the OneRiot Realtime Search API, including Yahoo and Microsoft.


We’re bullish on RiotWise’s ad platform in general and this new offering seems like a compelling product as well. Trending Ads could be a useful way for third-party Twitter and other realtime apps to advertise contextually relevant and dynamic content. As long as OneRiot produces quality advertising content, the new ad format may work.


Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.










Comments

Popular posts from this blog

How to find ideas to post new article in your blog

How to find ideas to post new article in your blog    阅读原文»   It is true that sometimes being a blogger may face situations where I would personally like to call it your brain juices got dried up as you have pretty much ran out of topic to blog and you are in crisis as your readers are anxiously waiting for your new posts but you are unable to give in. That’s when you will probably come with excuses like I just posted last week although that post was more directly towards the newbies who stop themselves from making money but it’s still pretty much the same even though you consider yourself not a newbie. The fact is that ideas are everywhere and I mean everywhere if you know where to find it and know how to leverage it. You may be surprised that sometimes these ideas are just right in front of you but you are not observant enough to convert these ideas and turn it into your blog post. Today I will share some tips on where to get these ideas and...

Lindsay Lohan Breakup Confirmed by Lohan, Locksmith, Police [Gossip Roundup]

Farewell, last season's Suri Cruise fashions. Goodbye, Amy Winehouse's bathing suit. Adieu, humanoid version of Lauren Conrad. And so long, LiLo and SamRon's fairytale romance. Lindsay Lohan confirmed her split with Samantha Ronson and insisted the decision was part of a very healthy and mature effort to " focus on myself ." Upon hearing this, Ronson changed her locks and discussed a restraining order with police, so confident was she in Lohan's ability to turn productively inward. Lohan promptly had a run-in with the police . Who would have imagined such a messy breakup for this model relationship? Courtney Love's lawyer, on her client's drug-fueled plunge into broke-ness: ""Courtney noticed the money was gone when there wasn't any left." Deadpan gallows humor: the only possible response to having Courtney Love as a client. (Besides asking for a hefty retainer.) [ P6 ] Before Lauren Conrad's contract expired in March, MTV...

New Theme: Chteau

New Theme: Chteau    阅读原文» Today we are introducing an elegantly designed and typographically pleasing theme, Chteau . The Chteau Theme Designed by Ignacio Ricci , Chteau has been crafted with close attention to detail and typography. Its beautiful, minimalist look allows you to make your content the focal point of your blog. Aside from a brilliant design, this theme offers many cool features that help you to personalize your blog. There are two color schemes, three layout options, custom accent color, Custom Header Image , Custom Background, six widget areas, and three post formats ― Aside, Gallery and Image. It's loaded with options that make the theme flexible enough to fit a variety of sites. Read all about Chteau's features on the Theme Showcase . Announcing Support for OAuth2 and New Developer Resources    阅读原文» We love developers and the applications they build to help extend WordPress.com in new and meaningful ways. To continue provid...