Ricky Gervais Freaked Out by Facebook's Celebrity Campaign [Social Networks]

Twitter has become a magnet for Hollywood celebrities, which explains why Facebook's clearly jealous flacks were conducting interviews on the Golden Globe red carpet last night. Next step: Convincing stars like Ricky Gervais that users are worth the trouble.

Twitter makes things easy for an A-lister: Adding "followers" is instant, and posting messages is easy as pie. Facebook, meanwhile, confusingly divides communication between walled-off profiles, for authorized "friends," and "fan pages," which have their own rules. Randi Zuckerberg, sister of Facebook's founder, tries to explain things to Kara Swisher of All Things Dat the end of attached video. But not before British Office star Ricky Gervais cuts to the heart of the matter in his interview with Zuckerberg: Anonymous, "weird" internet people might not be worth so much fuss.

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