Dec 14, 2009

Branchr Advertising Launches New Ad Network, CPMForest




Today, Branchr Advertising is announcing a new ad network called CPMForest. The new network focuses on using a CPM model for billing, which the company has not offered until now.

CPMForest is designed to appeal to a very broad market: while websites with low traffic are often rejected from CPM based networks, CPMForest aims to remove this barrier allowing all sites onboard regardless of their size. CPMForest uses custom technology to analyze websites and display relevant, contextually targeted advertisements in a fraction of a second.

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Today, Branchr Advertising is announcing a new ad network called CPMForest. The new network focuses on using a CPM model for billing, which the company has not offered until now.


CPMForest is designed to appeal to a very broad market: while websites with low traffic are often rejected from CPM based networks, CPMForest aims to remove this barrier allowing all sites onboard regardless of their size. CPMForest uses custom technology to analyze websites and display relevant, contextually targeted advertisements in a fraction of a second.


CPMForest is available beginning today in a limited release, but will officially open up the ad network in 2010 to all advertisers. CPMForest is currently taking on board medium-to-large scale advertisers and ad partners for its full launch. CPMForest’s CPM is regularly between $0.10 and $3.50.


In August Branchr Advertising acquired CRM tool Atomplan, which is running as its own product right now.


There are a lot of other options for CPM advertising solutions, including Adagency1, Adpepper, AdSmart, Adtegrity, Banner Connect and others, so CPMForest is jumping into a crowded market.


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