NBC Sells its Nonexistent Soul For a $5 Subway Sandwich [Product Placement]

NBC has shockingly ruined the integrity of its dramatic show Chuck by allowing Subway what is perhaps the most blatant (and therefore laughable!) product placement in network TV history. Mmm, smell that chicken teriyaki.

If Chuck had better writers they may have been able to craft this one into something that was self-referential and funny, but as it is it's just crazy awkward. Ben Silverman's product-placing path to economic success continues!

Subway's "Chuck" appearance goes beyond the usual trappings of product placement, in which an on-air appearance or even a reference from a character is considered a boffo execution. Getting a character to repeat the company's ad slogan is tantamount to turning "Chuck" for even the briefest of moments into a bona fide Subway commercial.

[Ad Age]

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