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650947中小企业成长中的五大瓶颈

                       成长型企业老板要掌握的十门学问
                    2012中小企业商业模式洞察力及世界级企业的营销品牌竞争力
【培训时间】2012年8月25-26日上海
【培训对象】董事长、总经理等高层领导
【培训费用】单次课程6800元/人(可获《郎咸平说·移动商学院》礼品一份);《十门学
           问》整套系列课程36800元/人(含25日晚的极智会沙龙、《郎咸平说·移动商
           学院》、郎咸平签名书籍等大礼包)
主办单位:高森培训网(www.gaosenpx.com)
【垂询热线】  400-683-9885(免长途话费)  q--q:976681581
【深圳/市场部】0755-61289558    业务信箱:vipppt@sina.com
【课程前言】
郎咸平独家主讲首次领衔与世界级品牌营销专家联台  
欧债危机,金融风暴,产业转型……您的企业还有戏吗?中小企业成长过程中,避不可免的总
遇到瓶颈。各种危机来势凶猛,危机重重,需求的下降,原材料、人工和各种成本的上升,洋
品牌纵横天下,直击本土品牌的架势,企业利润率跌至谷底;中央银行屡屡收缩银根,中小企
业资金链断裂事件群起发生。外部险象环生,内部种种掣肘,企业要如何才能生存,实现永续
经营?
   中国企业要摆脱困境,只会控制成本是死路,要懂得从"价格竞争"转变为"附加值供应
商",变革商业模式,是企业转型升级必经之路
为什么要选择《成长型企业老板要掌握的十门学问》高端课程?
中小型企业在成长过程中遇到的五大瓶颈
长不大---商业模式缺陷      养不肥---战略定位缺陷
扶不起---人才梯队缺陷      搞不定---制度执行缺陷
放不开---企业家修养缺陷  
五大缺陷十门学问一一为您破解,帮助您突破瓶颈,跨越台阶!
《成长型企业老板要掌握的十门学问》高端课程倾力为您解读!
【导师简介】
    郎咸平  著名经济学家
    美国宾西法尼亚大学沃顿商学院金融学博士;
他曾在07年率先断言"中国的八大危机"引起社会轰动;他提出的"二元经济理论",抛出中
国制造业的全面衰退造成股市泡沫、楼市泡沫的观点再次引起话题; 随后提出"6+1"理论以
及如何建立工序流程系统为中国企业如何走出困境指明了方向
    陆亦琦   战略品牌营销专家
美国范德比尔特大学博士;美国西北大学凯洛格管理学院工商管理硕士,师从菲利普·科特勒;
毕业后常年在500强企业的全球总部与区域市场部任职,曾任:德国巴斯福化工集团北美市场战
略经理、美国惠氏集团欧洲市场总监与全球市场总监、瑞士诺华集团亚太区首席市场官等职务:
《解码财商》等媒体节目的主持嘉宾。
【课程安排】
    8月25日   《中小企业商业模式洞察力》 郎咸平主讲
    中国的企业正处于迈向国际化的时期。与世界知名企业相比,我们的整体实力还是相当弱小
的。如何才能改变这种被动的局面?一是看清和把握行业的本质,二是善于在危机中寻找转
机,变劣势为优势,探寻成长型企业的商业模式变化。在面对自由经济的冲击、国际化的冲
击、高风险的冲击的时候我们又该如何处理?
    8月26日   《世界级企业的营销品牌竞争力》 陆亦琦主讲 
陆博士曾准确的预断出"柯达"的破产;曾在李书福收购沃尔沃期间坚定的表明要将沃尔沃"
还给"瑞典人;多次在媒体中阐述自己对品牌营销独有的见解,从可口可乐百年之战的分析到
小米手机的发展未来的箴言,都让受众者触及到了不一样的品牌营销思路。在面对很多企业把
"品牌"与"广告"划上了等号。国人自信的缺乏又导致"进口货"与"品牌"划上了等号,
使得中国企业的品牌营销陷入僵局,我们要如何打破这种格局,建立自己的品牌,赢得市场与
消费者的心?

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