Getting It Right And Getting It Wrong With The New Media

The internet (the blogosphere to be precise) is still a bit of a mystery to many in tech and entertainment. It's weird to think that companies whose job it is to reach tech-savvy consumers aren't using this tool correctly, but it's also no secret that the biggest and most influential companies are often the slowest to adapt. At any rate, they're learning, but some are learning faster than others. Here I chronicle just a few standout cases.

Note that many companies are bunched under the PR heading, which is in the second half of this post for reasons which will become obvious. Also, it's a bit awkward talking about the "new media" right after I denied its existence, but for the purposes of this post please just consider it to mean big blogs, news aggregators, and social or bottom-up media.

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Original source : http://feedproxy.google.com/~r/Techcrunch/~3/2RBwd...

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