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ExactTarget Raises $75 Million More, Up To $145 Million In Venture Capital




Wow. Marketing email software provider ExactTarget has secured another $70 million in funding, according to an SEC filing, bringing the startup's total funding this year alone to $145 million. The company raised $70 million earlier this year from Battery Ventures, Scale Venture Partners and Montagu Newhall. Not too shabby considering the state of the economy.

The latest round of funding comes from Technology Crossover Ventures, (TCV) according to a report in the Indianapolis Business Journal. The VC firm has also invested in HomeAway, Zillow, eHarmony, WhitePages.com, Expedia, Orbitz and Netflix.



Wow. Marketing email software provider ExactTarget has secured another $70 million in funding, according to an SEC filing, bringing the startup’s total funding this year alone to $145 million. The company raised $70 million earlier this year from Battery Ventures, Scale Venture Partners and Montagu Newhall. Not too shabby considering the state of the economy.


The latest round of funding comes from Technology Crossover Ventures, (TCV) according to a report in the Indianapolis Business Journal. The VC firm has also invested in HomeAway, Zillow, eHarmony, WhitePages.com, Expedia, Orbitz and Netflix.


When we reported on ExactTarget’s earlier funding, the startup said it would delay its IPO plan and had withdrawn its application with the SEC to trade on the Nasdaq under the symbol EXTG. Interestingly, TCV has helped guide many startups in its portfolio to an IPO, so it makes me wonder if ExactTarget is readying itself to go public in 2010.


ExactTarget’s software provides enterprises with email marketing platform that powers everything from email coupon offers and automated fraud alerts to e-statements and SMS text messages. ExactTarget’s software provides email marketing tools for a widespread group of big-name clients, including CareerBuilder.com, Expedia.com, the Gannett Co., and The Home Depot. The software is also integrated on Salesforce.com’s AppExchange and Microsoft Dynamics CRM.


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