Aug 4, 2009

Why MySpace Is Happy to Be Insulted by Adam Sandler [The Cinema]

Social networking is for lonely, psychotic shut-ins. Or at least that's the upshot of the jokes in the attached clip from Adam Sandler vehicle Funny People. And still MySpace apparently cooperated with the filmmakers; its co-founder and logo appear.

The video clip above, from YouTube, is grainy, but TechCrunch's Mike Arrington assures readers it's in the final movie. I hadn't seen the film myself, unaware it touched on social networking, but Arrington writes that MySpace takes up a solid five minutes of the movie.

The treatment is brutal. Early in the clip, MySpace co-founder Tom Anderson asks Sandler if he actually uses the product. The star's reply: "No, no no. I fuck girls, Tom. I don't have time for that." When he goes on stage, the comic greets the MySpace crowd as "nerds" and then trashes their users: "They say the more friends you have on MySpace the less friends you have in real life." .

Sure, MySpace's competitors are insulted, too. But companies like Silicon Valley-based Facebook are fighting hard to avoid Hollywood; Facebook trashed Ben Mezrich's book about the company, The Accidental Billionaires, and by extension the Aaron Sorkin movie based on that book, calling it inaccurate.

But MySpace is based in Beverly Hills, close to Hollywood, and seems to have a better handle on the big picture: Being on the silver screen, in any context, means you're culturally relevant. Why not embrace the opportunity to make your virtual community a lot more real? (Via TechCrunch.)

No comments:

Post a Comment